Entrepreneur Jon Newall has launched Prosura, the business and lifestyle insurance broker.

Founded by entrepreneur Jon Newall, a third-generation insurance broker who has been working within the industry for more than 25 years, Prosura will support clients throughout the UK and has set ambitious targets to achieve a turnover of £10m within five years.

Jon, known for challenging the industry to ‘go digital’ and a believer in setting high standards of service to meet client needs, comments: “Our ethos is simple, we want to deliver exceptional service and add value at every step of the customer journey, which seems to be lacking within our industry today.

“Brokers already have the tools to be more attentive and provide better advice and support, but we are not seeing this happen. We want to change this.”

Jon, adds: “The reception we have received has been exceptional, which makes this a really exciting time for our business and team.”